The advent of SOA and standard-base Web services together with Internet based
delivery models has provided the essential base for facilitating new software
platform innovations. One of these innovations is a breakthrough software
componentization technique that we have coined Service Oriented Programming
(SOP). While SOA focuses on communication between systems using
“service operations,” SOP provides a new technique to build agile
application modules using in-process, native service operations as the
“units of assembly.” Instead of using services just to go across
systems, SOP provides a model-driven technique that uses an in-memory image
of services to run an entire application. Since these in-memory services can
transparently externalize through Web service standards or any proprietary
protocol, SOP automatically brings SOA inside the appl... (more)
For years, the telecom industry has been aggressively expanding into IT
services to offset declining revenue from traditional voice and data
services.
Today telecom's infrastructure-focused IT services such as computer hosting
are already commoditized. Telecom companies are trying to figure out how to
climb up the IT stack towards application-focused software services where the
business value is more direct and the margins higher. As it turns out, the
Application Service Provider (ASP) model proved that turning licensed,
single-tenant, traditional applications (such as those fro... (more)
Business application software and middleware vendors are addicted to
exorbitant amounts of upfront money from perpetual licensing models to
deliver their expected quarterly revenues. Enterprise software customers have
no choice but to overspend absurd amounts of money on what business software
is supposed to be as opposed to what it actually does for them. The result is
a perpetual misalignment between business and information technology (IT).
Software automation has become an expensive and risky capital investment. A
metered usage-based pricing model for business software can tr... (more)
Ash Massoudi is the CEO and co-founder of NextAxiom and member of the Itanium Solutions Alliance. Before founding NextAxiom, he delivered the real-time assimilation of Red Pepper Advance Supply Chain Planning products within the PeopleSoft technology platform as a result of PeopleSoft’s first major acquisition. While working for Red Pepper Software, he invented a semantic-based network transaction system for recoverability and high-availability of in-memory supply-chain planning and optimization servers. Ash holds a BA in computer science from the University of California at Berkeley.
David Lucas
Cathy Lopez
Shaul Efraim
Terence Martin Breslin
Cory Marchand
David Hughes
James Carlini
John Iffert
Dan Stolts
Joe Zeto
