Ash Massoudi

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Top Stories by Ash Massoudi

Business application software and middleware vendors are addicted to exorbitant amounts of upfront money from perpetual licensing models to deliver their expected quarterly revenues. Enterprise software customers have no choice but to overspend absurd amounts of money on what business software is supposed to be as opposed to what it actually does for them. The result is a perpetual misalignment between business and information technology (IT). Software automation has become an expensive and risky capital investment. A metered usage-based pricing model for business software can transition the cost model for IT provisioning into a model where unit costs are directly tied to the value of the automated operations. However, the market must tackle a few issues before such a utility model can emerge: The existing middleware (i.e., software platform) technology that underlie... (more)

Virtualization, SaaS & SOA: Introducing Service Oriented Programming

The advent of SOA and standard-base Web services together with Internet based delivery models has provided the essential base for facilitating new software platform innovations. One of these innovations is a breakthrough software componentization technique that we have coined Service Oriented Programming (SOP). While SOA focuses on communication between systems using “service operations,” SOP provides a new technique to build agile application modules using in-process, native service operations as the “units of assembly.” Instead of using services just to ... (more)

The SaaS Superhighway: Telecoms and Software Are Converging

For years, the telecom industry has been aggressively expanding into IT services to offset declining revenue from traditional voice and data services. Today telecom's infrastructure-focused IT services such as computer hosting are already commoditized. Telecom companies are trying to figure out how to climb up the IT stack towards application-focused software services where the business value is more direct and the margins higher. As it turns out, the Application Service Provider (ASP) model proved that turning licensed, single-tenant, traditional applications (such as those fro... (more)